3LCD Expands Technology - Reflective HTPS

With the recent increase in popularity of HD content, there is also new demand for convenient, large-screen home viewing options that deliver stunning visual images.

3LCD，the world's number one projection technology, today announced that projectors featuring the world's first reflective high-temperature polysilicon (Reflective HTPS) liquid crystal chip for 3LCD will soon be available in major markets worldwide. The new reflective chip, measuring 0.74 inches on the diagonal, supports full high-definition content (1920 x 1080) and provides increased contrast ratios.

The new reflective liquid crystal chip provides contrast ratios of 100,000:1 or higher(1) and has the ability to reproduce bright, natural-looking images and deliver rich gradations. The main structural difference in the reflective chip is a reflective electrode instead of a transparent electrode, and the technology that enabled high-contrast ratios in the transmissive HTPS chip has been optimized for the new reflective HTPS chip.

The new reflective HTPS chip joins a list of innovate features and advantages that set 3LCD apart from the competition, including:

- 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.

- High Color Light Output: 3LCD projectors deliver high Color and White Light Output so images, video and text always look their very best.

- No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from "the rainbow effect" or "color break-up."

- Road-Tested Reliability: 3LCD technology is the #1 projection technology and has consistently been the choice of users who demand long-life performance and reliability.

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit http://www.3lcd.com/.

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